Responsive Authoritarianism in Chinese Media and other Authoritarian Contexts
In most liberal democracies commercialized and new media are taken for granted, but in most authoritarian states the introduction of advertising and new media represented a radical break from the past. What are the effects of these trends for the continuation of authoritarian rule? The answers emerging in my research on China explain why scholarship about the consequences of media marketization in China and other authoritarian states has come to these two opposing conclusions, one emphasizing liberalization, the other control. Media marketization in authoritarian states contains both elements and leads to different outcomes, depending on whether the state can maintain the delicate balance between liberalization and control.
To show that liberalization and control are two sides of the same coin I draw on a new approach to state-society relations emerging in the study of China. Responsive authoritarianism is concerned with the rise of input institutions in authoritarian states, such as elections, deliberative meetings, protests, social organizations, the Internet and market-based media. These “input institutions” open up social space that creates tension between the provision of societal feedback and the threat of social disorder and authoritarian collapse. While the discussion on input institutions in Comparative Politics more broadly has focused on how authoritarian leaders react to citizens as citizens provide feedback through input institutions, the discussion on China emphasizes the dynamic interplay between institutions that provide feedback and institutions that implement control in order to understand the consequences of these dynamics for the continuation of authoritarian rule.
To explore these dynamics in authoritarian media I am publishing from two projects, both place China within a broader comparative context, including the Middle East, North Africa, sub-Saharan Africa and the post-Soviet region:
The first project builds on over ten years of research on the impact of market factors in authoritarian media on the production of news and public opinion. “Media Commercialization and Authoritarian Rule in China” has won the 2015 Goldsmith Book Prize of the Shorenstein Center at Harvard University. You can look inside my book or view a prezi.
The second project, entitled “Authoritarianism2.0,” shifts focus away from the market towards new media. What it is about social media that mobilizes people to act, and what kind of social media, such as Facebook or Twitter, are more influential than others? The European Research Council has provided me with a Starting Grant of 1.5 Mio € to investigate this question further in the context of China. You can read more about this five-year project at www.authoritarianism.net.
Advertising Chinese Politics
Political commercials did not exist in China until only recently. During the reform era the Chinese state has modernized the way in which politics is communicated to citizens. Today, the government focuses on public service advertising on television to actively shape people‘s attitudes and behavior on such issues as environmental protection and legal reform. More broadly, political advertising is aimed at holding an increasingly diverse and fragmented society together. Funded by the Royal Netherlands Academy of Arts and Sciences (KNAW) this joint research project with Liu Linqing and Zhang Jie (Communication University of China), Stefan Landsberger (Leiden University), and Ashley Esarey (Whitman College) relies on multiple methods to study the policy rationale behind political advertising, its production and content, as well as its societal effects. As the first systematic study of the trend towards political commercials in the Chinese media this research contributes to our understanding of the relationship between the Chinese state and society and the nature of political communication in an authoritarian context. The latest publication on “Advertising Politics” is available here, two more are under review.
Images of Foreign Countries
The conventional wisdom in the United States is that anti-foreign sentiment is on the rise in China as the state fosters nationalism to replace Marxism-Leninism as the basis of legitimacy. This belief about nationalism colors the discourse in the academic, policy, and pundit worlds and contributes to an argument about the risks of rising Chinese power. In my research I am interested in the content of Chinese perceptions of foreign countries and the role of the media in explaining rising negative sentiment toward the United States and Japan. You can read more about this research in A. Iain Johnston and my online paper of “Chinese Attitudes Toward the United States and Americans,” published in Robert Keohane and Peter Katzenstein, eds. 2007. Anti-Americanisms in World Politics. Ithaca: Cornell University Press. I have also just finished a project studying Chinese views of the European Union in comparison to the United States, Russia, and Japan, funded by the 7th Framework Programme of the Commission of the European Union (FP-7). More recently, I am working with Iain Johnston on a paper on the causal mechanisms linking public opinion with foreign policy-making.